Stunning picture of St Moritz

Best of St. Moritz

Global Ambassador for St. Moritz, Ted Gushue, shares his favourite things to see and do in the Swiss mountain resort

Ted Gushue (below) could be said to be a true citizen of the world. Born and brought up in the US, he worked in New York as a journalist and editor before moving across the Atlantic to London, where he continues to be based.

His work as a writer, editor and media consultant, as well as his passions for beautiful cars (his favourite is his Porsche 911S) and photography, regularly take him to some of the coolest places in the world. This includes St. Moritz, where he says he spends as much time as he can. He tells Tower Revue what he loves about the Swiss town…

Colour portrait photo of Ted Gushue, Gobal Ambassador for St. Moritz

How did your connection with St. Moritz begin?
I first came to St. Moritz in 2016 to photograph the Bernina Gran Turismo, a top speed hillclimb event for classic and vintage cars that I was covering for a magazine at the time. I instantly fell in love with the town and was introduced to Engadin St. Moritz Tourism, which invited me back in winter. Ever since it has been an open love affair with the town, and I spend as much time there as possible.

You are a Global Ambassador for St. Moritz. What does the role involve?
I help to bring awareness to the town of St. Moritz, particularly in the automotive world. It’s a symbolic title that is meant to signal to people that if they ever want to know more about the town, they can come and ask me. Since I’ve taken on the role, I’ve helped facilitate dozens of events, rallies, holidays and experiences for car enthusiasts around the world.

What is the most surprising fact about St Moritz?
The town’s location has been patronised for more than 3,000 years, owing to the discovery of natural mineral springs, which can still be enjoyed in much the same way today. One place to experience St. Moritz’s healing waters is in the indoor and outdoor pools at Ovaverva Pool, Spa & Sports Centre.

Photo looking down on Lej da Staz, St. Moritz, in summer
The serene Lej da Staz is the perfect summer bathing lake

And the most extraordinary experience?
There are too many to name, but every time I race down the Cresta Run – the oldest and only natural ice toboggan run in the world ‒ it feels like the most extraordinary experience of my life, let alone in St. Moritz. Nothing comes close to the sensation of speed. In summer, my favourite experience is diving headfirst into the amazingly calm, pure waters of Lej da Staz – it is exhilarating.

The Dama Bianca pizza, Pizzeria Heuboden, Chesa Veglia, St. Moritz
The legendary Dama Bianca pizza served at Pizzeria Heuboden

Top things you’d suggest a visitor tries in St. Moritz?
Firstly, the famous Dama Bianca pizza at the Pizzeria Heuboden; the legendary pizza has no tomatoes but lots of truffles, parmesan and buffalo mozzarella, and it is delicious. Secondly, on a summer day, I’d recommend taking short hikes in the mountains, followed by long lunches!

Do you still have things on your bucket list?
I’d like to get experienced enough to qualify to ride from the top of the Cresta Run and hurtle down the three-quarters of a mile of ice to the bottom, reaching crazy speeds. Beginners and the less experienced start from about two-thirds of the way down.

Best day trip?
I’d really recommend a day out in Chiavenna in the Lombardy near the Swiss border, which is beautiful Italian historic town with narrow streets, palazzos, churches and squares with fountains, and it has some amazing bars and restaurants inside ancient caves. You can also take a downhill mountain bike all the way from Maloja to the Italian border for lunch and then take the bus back. Don’t forget your passport!

Two mountain bikers go down a mountain trail in the Engadin, Switzerland
Hit the cycling trails on a bike, or use one of the hotel’s electric bikes; Markus Greber / Engadin St. Moritz Tourismus AG

Top stops on the slopes?
The iconic Paradiso Mountain Club & Restaurant  which has a beautiful terrace and superb views. The food is amazing as are the cocktails and music, and it is now open in summer. Alpina Hütte, a traditional mountain hut with sun terrace serving rustic, home-style cooking, is also worth a visit. A favourite stop-off between skiing is Salastrains restaurant, which has a spacious sun terrace and loungers.

Favourite dining spot
Dal Mulin is one of my favourite restaurants in the world; it is family owned, with one of the best wine lists on Earth. Book in advance! I also love Nobu Matsuhisa’s La Coupole at Badrutt’s Palace – it’s one thing to eat world-class sushi in a city, but somehow when you’re able to achieve that level of quality at altitude you are truly experiencing something luxurious.

A classic car parked in St. Moritz Switzerland
Classic cars can regularly be seen in St. Moritz, which hosts many automotive events throughout the year; Ted Gushue

Must-attend events?
My passion is cars so I’d have to say it’s the amazing automotive events St. Moritz hosts, which attract the most stunning cars in the world. In winter, The ICE (International Concours of Elegance) on the frozen lake is a must-see event. In July, I love the British Classic Car Meeting as well as the Bernina Gran Turismo in September. But there are also other events that I try to attend, including the Snow Polo World Cup in January, which is a fantastic party on ice. In summer, the Festival da Jazz, (7 to 31 July 2022) is magnificent and attracts some world-class musicians. 

Best spot for retail therapy?
Ebeneter & Biel sells wonderful hand-embroidered gifts and items for the home. It’s quite a moving experience inside the store – the pieces for sale come from another era of home entertainment.

Cocktails and olives on a table at the Renaissance Bar, Badrutt’s Palace Hotel, St. Moritz
Cocktails at the Renaissance Bar, Badrutt’s Palace Hotel

Most memorable cocktails?
The Renaissance Bar at Badrutt’s Palace does the best Bullshot in St. Moritz, thanks to Chef des Bars Andrea Delvo, an old friend of mine. The Aged Negroni, consisting of gin, Campari and vermouth that has been aged in an oak barrel for a few weeks, is also pretty amazing. And you can also pair your cocktails with the finest vintage cigars.

Afternoon tea served at Badrutt's Palace Hotel, St. Moritz
Afternoon tea served in Le Grand Hall at Badrutt’s Palace Hotel

Finally, what is your relationship with Badrutt’s Palace Hotel?
I started off just as a humble guest coming to enjoy a drink at the Renaissance Bar, and have since stayed a dozen times, savouring countless meals, and have become friends with the Wiedemann family, who proudly maintain the grand hotel’s legacy. Badrutt’s Palace is a special place, not only for its rooms and service, but also its incredible club sandwich – I rate it as one of the best in the world!

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